Wasel وصل
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AI-Powered WhatsApp Platform for MENA

Your Business. Connected.

عملك. متصل.

Manage WhatsApp conversations, automate communication, and scale customer engagement with AI — built for MENA businesses.

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app.wasel.io/inbox
A
Ahmed Al-Salem
Online
Hello! I need help with my recent order #4521
Hi Ahmed! I can help you with that. Let me look up your order.
AI Suggestion
Your order is being prepared and will ship within 24 hours.
Type a message...
10K+

Active Businesses

50M+

Messages Delivered

99.9%

Uptime SLA

15+

MENA Countries

Platform Features

Everything you need to scale on WhatsApp

One platform to manage conversations, automate workflows, and delight customers across every touchpoint.

Shared Team Inbox

Collaborate with your team on customer conversations in real-time with assignments and notes.

AI Automation

Deploy AI chatbots that understand Arabic and English to handle support 24/7.

Device Management

Connect and manage multiple WhatsApp devices from a single dashboard.

ERPNext Integration

Seamlessly sync with ERPNext for orders, invoices, and customer data.

Broadcast Campaigns

Send targeted WhatsApp campaigns to segmented audiences at scale.

Realtime Analytics

Track message delivery, response times, and team performance in real-time.

Workflow Builder

Design automated conversation flows with a visual drag-and-drop builder.

Multi-Agent Support

Assign conversations to agents with role-based access and performance tracking.

Live Inbox

A unified inbox your team will love

Real-time conversations, AI-powered suggestions, and seamless team collaboration — all in one beautiful interface.

Search conversations...
All Unread (5) Assigned
K
Khalid Al-Rashidi 1m

I would like to place a bulk order...

3
N
Noor Electronics 5m

The shipment has arrived, thank you!

Y
Youssef Trading 12m

Can you share the new catalog?

1
M
Mariam Boutique 25m

We need to update our subscription

T
Tech Solutions LLC 1h

Perfect, the integration is working!

H
Hassan Group 2h

Please send the Q4 report

2
AI-Powered

Your AI agent that never sleeps

Deploy intelligent AI agents that understand Arabic and English, handle customer inquiries, and automate workflows — 24/7.

Smart Replies

AI suggests contextual replies based on conversation history and your business data.

Auto-Routing

Automatically route conversations to the right team member based on intent.

Workflow Automation

Trigger actions like creating orders, sending invoices, or updating CRM records.

Bilingual Support

Native Arabic and English understanding with dialect awareness for MENA markets.

Wasel AI Agent
● Active — Processing 12 conversations
C
What are your opening hours? And do you deliver to Riyadh?
AI Response
We're open Sat-Thu, 9 AM - 9 PM. Yes, we deliver to all areas in Riyadh! 🚚 Delivery is free for orders above 200 SAR.
C
Great! I'd like to order Product X.
Workflow Triggered

→ Create order in ERPNext
→ Send invoice via WhatsApp
→ Notify sales team

Analytics

Data-driven decisions

Track every message, monitor team performance, and optimize your communication strategy with real-time analytics.

Message Volume

Last 7 days

Sent
Received
MonTueWedThuFriSatSun
Delivery Rate ↑ 2.4%
98.7%
Avg. Response Time ↓ 18%
1.2min
CSAT Score ↑ 5.1%
4.8/5
Integrations

Connects with your entire stack

Seamlessly integrate with your existing tools and workflows. From ERP to automation platforms.

ERPNext

Sync orders, invoices, customers, and inventory data in real-time.

n8n

Build complex automation workflows with 400+ connectors.

Slack

Get notifications and manage conversations from Slack channels.

Shopify

Automate order updates and customer support for your store.

REST APIs

Full API access for custom integrations and third-party apps.

Webhooks

Real-time event notifications for any system or platform.

Testimonials

Trusted by MENA businesses

"Wasel transformed how we handle customer inquiries. Our response time dropped from hours to minutes, and customer satisfaction went through the roof."

M
Mohammed Al-Harbi
CEO, Al-Harbi Trading · Riyadh, KSA

"The AI automation handles 60% of our inquiries automatically. It understands Arabic perfectly and our team can focus on high-value conversations."

F
Fatima Al-Zahra
COO, NoorTech Solutions · Dubai, UAE

"Integrating Wasel with our ERPNext was seamless. Now our sales team gets instant notifications and can process orders directly from WhatsApp."

O
Omar Benali
Head of Operations, Casablanca Group · Casablanca, Morocco

"The shared inbox and team assignments made our support workflow 3x more efficient. We can handle 500+ daily conversations easily."

L
Layla Hassan
Customer Success Lead, Gulf Electronics · Doha, Qatar

"We use Wasel for all our client communications. The campaign feature alone increased our conversion rate by 40%."

K
Karim El-Said
Founder, Cairo Digital Agency · Cairo, Egypt

"Enterprise-grade platform with a beautiful interface. The analytics dashboard gives us insights we never had before."

S
Sara Al-Mutairi
VP Sales, Horizon Trading · Kuwait City, Kuwait
Pricing

Simple, transparent pricing

Start free. Scale as you grow. No hidden fees.

Starter

Perfect for getting started

$0 /month
  • 1 WhatsApp device
  • 500 messages/mo
  • 1 team member
  • Basic inbox
  • Email support
Get Started

Growth

For growing teams

$49 /month
  • 3 WhatsApp devices
  • 5,000 messages/mo
  • 5 team members
  • AI smart replies
  • Campaign broadcasts
  • Analytics dashboard
Get Started
Most Popular

Business

For scaling businesses

$149 /month
  • 10 WhatsApp devices
  • 25,000 messages/mo
  • 15 team members
  • AI automation builder
  • ERPNext integration
  • Advanced analytics
  • Priority support
  • Custom workflows
Start Free Trial

Enterprise

For large organizations

Custom
  • Unlimited devices
  • Unlimited messages
  • Unlimited team members
  • Dedicated AI models
  • Custom integrations
  • SLA guarantee
  • Dedicated account manager
  • On-premise option
Contact Sales
FAQ

Frequently asked questions

Wasel is an AI-powered WhatsApp business platform designed for MENA businesses. It helps you manage conversations, automate customer communication, deploy AI agents, and integrate with your existing tools like ERPNext.
Wasel works with both WhatsApp Business API and regular WhatsApp accounts. You can connect your existing devices and start managing conversations immediately without any complex API setup.
Yes! Our AI models are trained on Arabic dialects across the MENA region, including Gulf Arabic, Egyptian Arabic, Levantine, and Maghrebi. It also supports English and bilingual conversations seamlessly.
We offer four plans starting with a free Starter tier. You only pay for what you use. All plans include core inbox features, and higher tiers unlock AI automation, advanced analytics, and enterprise integrations.
Absolutely. Wasel has native integration with ERPNext and can connect to any system through our REST API, webhooks, or n8n automation platform. Sync orders, invoices, and customer data in real-time.
We follow enterprise-grade security practices including end-to-end encryption, SOC 2 compliance, and data residency options in the MENA region. Your data is always encrypted at rest and in transit.
You can sign up and start using Wasel in under 5 minutes. Connect your WhatsApp device, invite your team, and you're ready to go. No technical setup required.

Ready to transform your customer communication?

Join thousands of MENA businesses using Wasel to automate WhatsApp, delight customers, and scale faster.

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